S. Siddique and V. Reddy Vadiyala, “Strategic Frameworks for Optimizing Customer Engagement in the Digital Era: A Comparative Study”, dsr, vol. 1, no. 1, pp. 24–40, Mar. 2021, Accessed: Nov. 24, 2024. [Online]. Available: https://upright.codexcafe.net/index.php/dsr/article/view/116